About

brave. curious. inspired.

Our Story

We are young parents who started a sustainable living journey for our family.  While living in Australia, we discovered and bought wooden toys for our children.  However, they are mostly close-ended toys that we will no longer need once our children achieves a particular skill or no longer challenged by its purpose. 

While wooden toys are eco-friendly, we’ve asked ourselves what can we do more to make our impact minimal. 

We envision a playroom that is both minimal and sustainable, where eco parents meet their children’s learning goals as well as their conscious way of living.


Our Mission

We provide parents an open canvas to set-up unique learning experiences based on their children’s growing and learning needs.  Our products are conscious of its impact to meet every eco parents’ need

Instigators. Globetrotters. Pioneers. Visioneers.

We’re a small business with a shared vision of a better world for our children and the planet. 

We are backed by a diverse team of early years professionals working for our children’s rights to play as drafted by the U.N.’s Convention of the Children’s Rights.

Our Communities

Our founder serves as an ambassador to The Toy Association’s Genius of Play and are proud members of Women in Toys, People of Play, Global Sisters, LaunchPad, The Women of Colour Founders Network, The Women Entrepreneurs Network, NoIssue Eco Alliance, and Toy Creators Academy.

Play for good.





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